How to stay healthy during Covid period? And how it change health and medical industry
The pandemic is reshaping the $4.5 trillion industry, propelling the emergence of telemedicine, at-home fitness, and digital therapy, as well as altering what health and well-being means to consumers.
The COVID-19 epidemic has shook up nearly every consumer category, encouraging new consumer behaviours, suffocating entire industries while spurring growth in others, including sections of the healthcare industry.
The health and wellness industry, which is currently worth $4.5 trillion, has undergone significant transformation as housebound consumers adjust to living without gyms, workout studios, or easy access to healthy foods.
For one thing, doctor visits have migrated online to keep non-COVID-19 patients out of hospitals and doctors' offices. Indeed, telemedicine and home fitness have reaped the benefits of these transformations, with companies ranging from Doctor on Demand to Peloton well-positioned to weather the storm.
Meanwhile, businesses that used to be high-touch have discovered innovative methods to bring their operations online and into customers' homes.
Consumers adjusting to their "new normal" are increasingly concerned about their health. Experts believe that after months of social isolation, customers' attitudes toward exercise and overall wellness may be permanently affected.
Home fitness has become a particularly prominent business potential as customers continue to telework, with internet sales of home gym equipment, as well as toilet paper and other needs, surging.
Peloton's first quarter sales soared 66 percent over the same period last year, following a stuttering IPO last year as the virus spread and people hunkered down.
The recent $500 million acquisition of home workout smart mirror business Mirror by yoga retailer Lululemon indicates that wellness' major players are getting into the game as well.
The question then becomes whether the expansion of digital fitness platforms can be sustained, or whether consumers will return to the gym as soon as they are able. “For many more individuals, the post-virus health future will be a ‘hybrid' approach,” McGroarty predicts, with consumers visiting gyms, fitness studios, or businesses they trust on occasion, but otherwise keeping much of their activities online.
Prior to COVID-19, digital/in-home exercise services like Peloton and Mirror were already gaining traction, she noted, but “this trend has significantly ratcheted up, placing them in a stronger position post-crisis.”
Some major issues that also making effect on people life
1. Psychological Health Issues
The pandemic-related closure has created a sense of uncertainty about one's own future, as well as the future of one's family and community, which manifests as frustration, anxiety, dread, and stress in psychological states.
People who are unable to prioritise their work schedules owing to a lack of a well defined routine and task exhibit unexplainable idleness and tiredness.
“Physical exhaustion has decreased as a result of the lack of a physical load or regular working hours, but mental strain and pressure have increased.
The loss of exercise motivation is due to the closing of gyms and other physical activity centres, such as sports stadiums, morning walk parks, and other locations, as well as increased psychological health difficulties. Fitness inspiration comes from both inside and outside the body. When people see others exercising, they get more inspired. Gym companions and their physiques serve as encouraging reasons for people to go to the gym on a regular basis.
2. Lack of Fitness Motivation
3. Dependence on Social Media
Increased social media dependence was one of the key changes in people's lives during the pandemic. People spent more time online to digitally connect with others and stream entertainment as a result of social alienation. In the background, the COVID-19 epidemic resulted in an increase in time spent on social media, which served as a way for individuals to pass the time. the impact of social media to the younger generation is increasing daily.
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